Posts Tagged ‘Williamsburg’

Williamsburg Denim

I recently discovered Williamsburg Denim (est 2010), a brand from across the pond and a small operation doing good. It’s an American brand through and through, playing up to its location. All the styles are named after streets in Williamsburg, imbuing the label with a serious local vibe, and at the same time appealing to an international market drawn to Williamsburg’s ‘cool’. Win win.

I can’t better this, so from the horse’s mouth:

As a 1-man company with about $3,500, the brand launched with only 3 jeans, all imported.  Inspired by President Obama’s call to bring more business back to the USA, the brand now has evolved to include jeans MADE IN USA that compete with the world’s top denim brands at nearly half the price.  It’s only fitting that the first of the American Made jeans be named “HOPE STREET.

I love the washes – from this rugged murky denim to the incredibly light denim ‘sky blue’ (they even do coral, pink and lilac if you’re blessed with a small enough frame to pull that kind of thing off!). As a curvy lady I was very excited to fit into a smaller size of skinny jean than I was expecting, and to find that there was no gape at the small of the back as there is with so many high street jeans. Plus, my skinnies have a wicked orange inner seam and I love the ‘W’ buttons and robust feel of the denim (the complete antithesis of my high street skinnies that feel like a notch up from leggings!) They’re onto something if you ask me.

 

Available at OPENING CEREMONY35 King Street Covent Garden and KJ’S LAUNDRY74 Marylebone Ln