Newbie designer and all-round brills person Ashley Williams has collaborated with Selfridges. The launch of this fun link-up, planned around the Denim Studio’s 1st anniversary, is taking place tonight and I’ll be there to see it up close.
This range is a clever way of a retailer and a designer working together to test the waters – here’s why.
The capsule comprises eight Autumn/Winter 2014 designs, but each given a denim spin. So there’s the amazing leather horse jacket and dress, re-imagined in denim, an exclusive motif of western style dancers on a sweatshirt and a pair of jeans and the cat print on a white tee that’s perfect for pairing with true blues. Easier & cheaper to buy into than leather, no?
Instead of buying Ashley’s mainline collection, Selfridges have been clever in setting themselves apart from their competitors and dipping their toe into the Ashley pool at the same time. They have been able to work with an emerging designer on their terms, collaborating on the product itself – utilising the designer’s nous and the retailer’s rep as a denim destination. With a prestigious launch event and the press-worthy story backing the partnership up, Selfridges is able to see how the goods perform in store and test Ashley product on their customer to see if she’s a worthwhile investment for future seasons (if you ask me – duh.)
I’d like to see more of this in the future. Sure, I’ve heard plenty of stores asking for an exclusive on a style or a colour way to give them the edge over other retailers, but why not ask for specific tweaks, or plan product with the designer personally to utilise the retailer’s large-scale production knowledge/expert contacts and the designer’s idiosyncratic vision? After all, if there’s one thing that designers could use a leg up with it’s getting their garments made by the right factories to achieve the right price, and then ultimately achieve the right sell-through. It’s all good for everyone.
Read more and see the pics on Dazed Digital & i-D.
I’m really struggling to find a new bag.
This is not groundbreaking and not important. I feel vacuous even saying it. But I would quite like to know where I stand in the ‘bag market’.
I am not ‘fashion’ enough for a PS1, not Kings Road enough for an Anya Hindmarch and am repelled by ubiquity so that rules out Mulberry et al. So where to turn? And all without forking out an eye-watering amount (especially as I know that all of my handbags will inevitably be filled with crumbs and pens that have lost their lids, no matter how hard I try to keep things nice).
The above snap was surreptitiously taken in Selfridges when I realised that the Sandro bag sitting on the shelf is the closest thing I’ve seen to the right bag – discreet, roomy, leather.. maybe there’s hope yet?
Posted: April 20th, 2012
, Anya Hindmarch
, Proenza Scouler
Comments: No Comments
If I could buy just one thing (dress, bag, shoes, etc.) from the sales, this is what my virtual shopping bag would look like…
Sara Berman Cici Stud Black Bubble Bag – was £399, now £199.50
Myla Flora Balcony Bra – was £79, now £39 & the matching Flora Mini – was £39, now £19
Bertie Carabello washed out crochet espadrilles, was £60, now £30
Sea NY snapped jumper playsuit, was £385, now £150
Giorgio Armani Sheer Lipstick No. 5, was £21, now £14.50
Coast Jenna Dress, was £135, now £85
Alice & Olivia Overdye Tee Shirt, was £138, now £69
Farhi by Nicole Farhi Linen Cropped Biker Jacket, was £190, now £133
Topshop Clear Nugget Chain Necklace, was £30, now £15
Marni Rectangle Frame Acetate Sunglasses, was £185, now £64.75
(I clearly have a problem with black and white….)
Posted: June 20th, 2011
Tags: Alice & Olivia
, Giorgio Armani
, Nicole Farhi
, Oxygen Boutique
, Sara Berman
, Sea NY
, The Outnet
Comments: No Comments
I am not at all religious. I think I attended Sunday School until I was about 7 or 8 when I decided I wasn’t into it. But in today’s culture – which embraces none of the religious doctrines but all of the fun food-related holidays – it seems fine and dandy to dip a toe into the odd religious festival. So while every year my friends are giving up chocolate for the tenth time, I’ve decided that this year I’ll give something up for Lent. Not for any specific reason other than right now I could do with losing some weight and saving some money.
So for the next 40 days I’ll be giving up…. MEAT.
Roy Lichtenstein ‘Meat’, 1962
I’m not a huge meat-eater I suppose, but no one could accuse me of cheating. Living with a self-confessed KFC-fancier who doesn’t feel full unless his meal consists of at least 1/3 meat (bar, perhaps, breakfast) I’ve come to realise – the hard way – who you live with can really impact on your meal choices. Especially when said 30-year-old boyfriend has the metabolism most teenagers dream of. So while he chomps down on meat galore, I’m just going to say no.
It feels kind of good knowing that I’m not alone and that it’s still a talking point – most people seem to be giving something up (even if it’s as ridiculous as going without massages for 40 days). And armed with vegetarian recipe books, a cupboard full of lentils and my veggie father on speed dial, I’m intrigued to see how hard this will be..
Wish me luck!
Posted: March 9th, 2011
Tags: 40 days
, Food Standards Agency
, Roy Lichtenstein
, Sunday School
, The eatwell plate
Comments: 1 Comment
After a short stint discovering the joy of the Selfridges candle department a new obsession was born. (If you rarely venture to the lower ground floor, trust me, it’s worth a browse.)
I’ve always loved the whole pillar candle look and let’s be honest, birthday cake just isn’t the same without birthday candles, but that’s as far as my dalliance went. But now, after Selfridges, and fanned by the flames of wintry circumstance, my obsession is at an all-time high.
Posted: December 31st, 2010
, IW Natural Candles
, Sixteen Candles
, Sweet Roasted Chesnut
, The White Company
, True Grace
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