Posts Tagged ‘denim’

New in Denim: Ashley Williams x Selfridges

Newbie designer and all-round brills person Ashley Williams has collaborated with Selfridges. The launch of this fun link-up, planned around the Denim Studio’s 1st anniversary, is taking place tonight and I’ll be there to see it up close.

This range is a clever way of a retailer and a designer working together to test the waters – here’s why.

The capsule comprises eight Autumn/Winter 2014 designs, but each given a denim spin. So there’s the amazing leather horse jacket and dress, re-imagined in denim, an exclusive motif of western style dancers on a sweatshirt and a pair of jeans and the cat print on a white tee that’s perfect for pairing with true blues. Easier & cheaper to buy into than leather, no?

Instead of buying Ashley’s mainline collection, Selfridges have been clever in setting themselves apart from their competitors and dipping their toe into the Ashley pool at the same time. They have been able to work with an emerging designer on their terms, collaborating on the product itself – utilising the designer’s nous and the retailer’s rep as a denim destination. With a prestigious launch event and the press-worthy story backing the partnership up, Selfridges is able to see how the goods perform in store and test Ashley product on their customer to see if she’s a worthwhile investment for future seasons (if you ask me – duh.)

I’d like to see more of this in the future. Sure, I’ve heard plenty of stores asking for an exclusive on a style or a colour way to give them the edge over other retailers, but why not ask for specific tweaks, or plan product with the designer personally to utilise the retailer’s large-scale production knowledge/expert contacts and the designer’s idiosyncratic vision? After all, if there’s one thing that designers could use a leg up with it’s getting their garments made by the right factories to achieve the right price, and then ultimately achieve the right sell-through. It’s all good for everyone.

Read more and see the pics on Dazed Digital & i-D.

Posted: August 14th, 2014
Categories: Fashion
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Williamsburg Denim

I recently discovered Williamsburg Denim (est 2010), a brand from across the pond and a small operation doing good. It’s an American brand through and through, playing up to its location. All the styles are named after streets in Williamsburg, imbuing the label with a serious local vibe, and at the same time appealing to an international market drawn to Williamsburg’s ‘cool’. Win win.

I can’t better this, so from the horse’s mouth:

As a 1-man company with about $3,500, the brand launched with only 3 jeans, all imported.  Inspired by President Obama’s call to bring more business back to the USA, the brand now has evolved to include jeans MADE IN USA that compete with the world’s top denim brands at nearly half the price.  It’s only fitting that the first of the American Made jeans be named “HOPE STREET.

I love the washes – from this rugged murky denim to the incredibly light denim ‘sky blue’ (they even do coral, pink and lilac if you’re blessed with a small enough frame to pull that kind of thing off!). As a curvy lady I was very excited to fit into a smaller size of skinny jean than I was expecting, and to find that there was no gape at the small of the back as there is with so many high street jeans. Plus, my skinnies have a wicked orange inner seam and I love the ‘W’ buttons and robust feel of the denim (the complete antithesis of my high street skinnies that feel like a notch up from leggings!) They’re onto something if you ask me.

 

Available at OPENING CEREMONY35 King Street Covent Garden and KJ’S LAUNDRY74 Marylebone Ln