Right now I am really loving the music of Dave.I.D. I spoke to the Creative Director/Designer behind his visual output, Simon Owens to find out about his sound and the stunning graphics on his limited edition 12inch which is out in February.
Simon explains the concept behind the visuals for Dave.I.D’s unique sound:
“Dave.I.D has this strange sound which is both past and present, so I came up with this equally contradictory overarching idea of ‘industrial futurism’. Whereby shape (and the space it gives) and material were really important, anchored by considered though slightly odd and off (hand drawn) typography/logo.
We started off with hand printed, distressed (almost destroyed) press shots, and a strong directional shape (rhombus) used in 2d print, actual packaging shape, and the material used (tarpaulin). With most copy/details in an old Germanic digitised typeface. And then added the fire red, black, white, and bronze as the main colour scheme to emphasise the strong, confrontational nature of the music. It’s not music you can just put on in the background, it requires your attention! And that’s something which is quite at odds with a lot of the new music made right now. So it was important the design reflected this.
In some ways i think Dave.I.D has created a new genre. Either way, and unintentionally it plays with your minds ability to place when it was made, mainly through industrial textures, which was definitely the main idea for using chemical blue tarpaulin for the ‘Gangs’ ep sleeve, with the shape taking it somewhere else, a forward leaning idea of the future. Industrial futurism/industrial RnB!”