Posts Tagged ‘Commercialising Creativity’

Commercialising Creativity

A number of months ago I took part in an informal interview with an MBA student from London Business School who was writing a report commissioned by the British Fashion Council about the state of the industry and designer practice. Little did I know then that my involvement, sitting on a bench in the sun outside the Truman Brewery, would mean a credit in the acknowledgements of the report alongside the likes of Sian Westerman of Rothschild, Marigay McKee from Saks Fifth Avenue and Andrea O’Donnell from Lane Crawford.

And as for the report itself? Titled ‘Commercialising Creativity‘, the findings make for a compelling read. I’m sure many of the industry’s stalwarts will think these obvious and unnecessary to repeat, but for designers, especially those in the early stages of their businesses, the report will be invaluable not only as advice for best practice, but as a guideline to follow to keep them on the straight and narrow towards commercial success.

With that in mind, now feels like an apt time to quietly announce the arrival of my new project, The Bridge Club. Too often I have seen designers with inimitable potential yet little to no business acumen or infrastructure. I’d like to change that. I’ll be working with a select number of exciting London designer brands offering a 360 degree view and tailored strategies to help them grow, form meaningful partnerships and become self-sustaining. Watch this space for its official launch post-LFW and keep an eye on Twitter/Instagram @TheBridgeClub_