Posts Tagged ‘British Fashion Council’

Commercialising Creativity

A number of months ago I took part in an informal interview with an MBA student from London Business School who was writing a report commissioned by the British Fashion Council about the state of the industry and designer practice. Little did I know then that my involvement, sitting on a bench in the sun outside the Truman Brewery, would mean a credit in the acknowledgements of the report alongside the likes of Sian Westerman of Rothschild, Marigay McKee from Saks Fifth Avenue and Andrea O’Donnell from Lane Crawford.

And as for the report itself? Titled ‘Commercialising Creativity‘, the findings make for a compelling read. I’m sure many of the industry’s stalwarts will think these obvious and unnecessary to repeat, but for designers, especially those in the early stages of their businesses, the report will be invaluable not only as advice for best practice, but as a guideline to follow to keep them on the straight and narrow towards commercial success.

With that in mind, now feels like an apt time to quietly announce the arrival of my new project, The Bridge Club. Too often I have seen designers with inimitable potential yet little to no business acumen or infrastructure. I’d like to change that. I’ll be working with a select number of exciting London designer brands offering a 360 degree view and tailored strategies to help them grow, form meaningful partnerships and become self-sustaining. Watch this space for its official launch post-LFW and keep an eye on Twitter/Instagram @TheBridgeClub_

Just got back…

.. from a flying visit to Paris. I popped along for 24hours to the LONDON show ROOMS to say hi to the designers and the BFC team and to check all was going well.

I am completely in love with the designers’ collections. All three were truly outstanding. Seeing their work up close again – phwoar, mama! Lulu sure knows how to pick em. (Tash & I are gagging for a personal orders night as between us we basically want the lot.)

Claire’s hand painted leather accessories

Ryan Lo wearing his customised Converse

Ashley’s bunny and bear bags*

After set up I stomped around Paris for a bit. It was great being able to wander the streets and navigate myself to two iconic outposts of Parisienne style and taste: Colette and Laduree. I felt pretty smug not getting lost (for once). I accidentally bought some presents for friends & myself in Colette, including an extortionately priced bottle of Bernard Wilhelm for USLU airlines nail varnish, that’s a delightful murky green, named ‘Birmingham’.

If I were the kind of girl who liked to match I’d say it’d go perfectly with Claire’s hand illustrated devore top (must be mine).

On my travels round town I was stopped in my tracks by Maison E.Goyard where I couldn’t help but gawp at the monogrammed luggage. Dreams of chic Darjeeling Limited style matching suitcases and trunks ensued. Trouble.

Later, I teamed up with Claire and her team for a spot of dinner – superbly yum plats du jour of smoked sausage & lentils at Cafe de L’Industrie.

We all fell in love with this lady:

Buoyed by vin we stomped off in the direction of Saint Paul for a nightcap. Golly, the French love a bit of romance & drama don’t they!

See ya next time Bastille!

*Fashion East is now on Instagram! instagram.com/fashion_east