Posts Tagged ‘Ashley Williams’

New in Denim: Ashley Williams x Selfridges

Newbie designer and all-round brills person Ashley Williams has collaborated with Selfridges. The launch of this fun link-up, planned around the Denim Studio’s 1st anniversary, is taking place tonight and I’ll be there to see it up close.

This range is a clever way of a retailer and a designer working together to test the waters – here’s why.

The capsule comprises eight Autumn/Winter 2014 designs, but each given a denim spin. So there’s the amazing leather horse jacket and dress, re-imagined in denim, an exclusive motif of western style dancers on a sweatshirt and a pair of jeans and the cat print on a white tee that’s perfect for pairing with true blues. Easier & cheaper to buy into than leather, no?

Instead of buying Ashley’s mainline collection, Selfridges have been clever in setting themselves apart from their competitors and dipping their toe into the Ashley pool at the same time. They have been able to work with an emerging designer on their terms, collaborating on the product itself – utilising the designer’s nous and the retailer’s rep as a denim destination. With a prestigious launch event and the press-worthy story backing the partnership up, Selfridges is able to see how the goods perform in store and test Ashley product on their customer to see if she’s a worthwhile investment for future seasons (if you ask me – duh.)

I’d like to see more of this in the future. Sure, I’ve heard plenty of stores asking for an exclusive on a style or a colour way to give them the edge over other retailers, but why not ask for specific tweaks, or plan product with the designer personally to utilise the retailer’s large-scale production knowledge/expert contacts and the designer’s idiosyncratic vision? After all, if there’s one thing that designers could use a leg up with it’s getting their garments made by the right factories to achieve the right price, and then ultimately achieve the right sell-through. It’s all good for everyone.

Read more and see the pics on Dazed Digital & i-D.

Posted: August 14th, 2014
Categories: Fashion
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LFW – fantasy looks

Sibling

Roksanda Ilincic

Jonathan Saunders

Simone Rocha

Meadham Kirchhoff

Marques’Almeida

Antonio Berardi

Preen by Thornton Bregazzi

Michael van der Ham

Whistles

Burberry Prorsum

Topshop Unique

Christopher Kane


Pringle of Scotland

Richard Nicoll

Peter Pilotto

Ryan Lo – Fashion East

Claire Barrow – Fashion East

Ashley Williams – Fashion East

Tom Ford

Giles

House of Holland

James Long

Marios Schwab

John Rocha

Just got back…

.. from a flying visit to Paris. I popped along for 24hours to the LONDON show ROOMS to say hi to the designers and the BFC team and to check all was going well.

I am completely in love with the designers’ collections. All three were truly outstanding. Seeing their work up close again – phwoar, mama! Lulu sure knows how to pick em. (Tash & I are gagging for a personal orders night as between us we basically want the lot.)

Claire’s hand painted leather accessories

Ryan Lo wearing his customised Converse

Ashley’s bunny and bear bags*

After set up I stomped around Paris for a bit. It was great being able to wander the streets and navigate myself to two iconic outposts of Parisienne style and taste: Colette and Laduree. I felt pretty smug not getting lost (for once). I accidentally bought some presents for friends & myself in Colette, including an extortionately priced bottle of Bernard Wilhelm for USLU airlines nail varnish, that’s a delightful murky green, named ‘Birmingham’.

If I were the kind of girl who liked to match I’d say it’d go perfectly with Claire’s hand illustrated devore top (must be mine).

On my travels round town I was stopped in my tracks by Maison E.Goyard where I couldn’t help but gawp at the monogrammed luggage. Dreams of chic Darjeeling Limited style matching suitcases and trunks ensued. Trouble.

Later, I teamed up with Claire and her team for a spot of dinner – superbly yum plats du jour of smoked sausage & lentils at Cafe de L’Industrie.

We all fell in love with this lady:

Buoyed by vin we stomped off in the direction of Saint Paul for a nightcap. Golly, the French love a bit of romance & drama don’t they!

See ya next time Bastille!

*Fashion East is now on Instagram! instagram.com/fashion_east